Let there be light......not the creation of earth! Hyundai Genesis

Korean car manufacturers have been trying to get into the lucrative luxury market for sometime. Remember Kia Amanti and Hyundai Azera which cost around $26-$28K comfortably loaded. But their main problem is brand recognition. Do you want to buy a car brand that also manufactured the Accent or Elantra. I think not. So the idea here that Hyundai introduce the Genesis concept is to show what they are capable of and what they will do in the luxury market. I think that their price point is confusing to people. It is a good value. Don't get me wrong. I just think it is too good to be true and do you necessary wanting to buy a luxury car from Hyundai. I think they should rebadge and rebrand it....like Lexus, Acura, and Infiniti. Only time will tell. They did prove to the US market that they are no longer the cheap-oh Hyundai of the 1990s. The safety rating on their fleet of cars are very very good...prime example Kia Sorento. Check it out.

The Genesis has a V8 engine called Tau, below $30K, 0-60 under 6 seconds, new platform, and has a bunch of luxurious features like infinity sound system, bluetooth, HID, and so on. The design is too Camry-ish (quoting from my friend sevirina) and Infiniti M-ish.

All I could wish, is good luck to Hyundai the winner of Kiplinger's Best of 2007 Car Award and may the best Luxury Car wins...watch out Lexus, BMW, Benz, Acura and Infiniti.

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